Wednesday, 02 September 2026 · World
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EUROS The World Financial Report
Nº 53 Wednesday, 02 September 2026 · World Edition
Front Page

Hims & Hers (HIMS) CEO Says the FTC Doesn’t Understand His Own Company

Euros Room · 4d ago
Hims & Hers (HIMS) CEO Says the FTC Doesn’t Understand His Own Company

Hims & Hers is fighting a federal regulator's characterization of its core business at the same time it's trying to expand into AI-driven healthcare tools.

That raises the real question: is the FTC's lawsuit a real threat to how Hims & Hers operates, or a misreading of a business model regulators don't fully understand yet?

Dudum's public defense is confident. However, an active FTC lawsuit doesn't resolve itself through interviews. Investors will need the legal process, not just the CEO's framing, to know how much risk the case really carries.

While we acknowledge the potential of HIMS as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock .

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