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EUROS The World Financial Report
Nº 7 Saturday, 18 July 2026 · World Edition
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Apple reclaims top spot from Nvidia as AI investor focus broadens

EUROS Newsroom · 1h ago · 2 min read
Apple reclaims top spot from Nvidia as AI investor focus broadens

Apple has overtaken Nvidia to become the world’s most valuable company, signaling a broadening of investor focus beyond the primary beneficiaries of the artificial intelligence boom.

Apple surpassed Nvidia on Friday to reclaim the position of the world’s most valuable company. Apple shares held steady to give it a market valuation of $4.88 trillion, eclipsing Nvidia at roughly $4.86 trillion following a 3.5 percent decline. The shift ends Nvidia’s nearly year-long hold on the top spot, a dominance that peaked in October when the chipmaker became the first business globally to breach a $5 trillion valuation.

The reshuffling at the apex of the market reflects a critical pivot by investors who are broadening their focus beyond the most obvious beneficiaries of the artificial intelligence boom. After a historic rally, the semiconductor sector has faced significant turbulence since July as traders reassess the long-term sustainability of AI infrastructure spending. The Philadelphia SE Semiconductor index has fallen almost 19 percent from its record highs, though the broader benchmark has still outperformed Nvidia so far this year.

For Apple, reclaiming the crown marks a rehabilitation of its standing in the AI sector. “Apple was seen as a laggard in the AI race because it wasn’t spending to develop models, but now sentiment has changed,” said Toni Meadows, head of investment at BRI Wealth Management. The company rolled out a long-delayed overhaul of its Siri assistant last month to close the gap with rivals, shaping the legacy of CEO Tim Cook before he cedes his role to hardware veteran John Ternus in September.

Despite the milestone, Apple occupies a delicate position. The company has raised prices to offset rising costs, a strategy that threatens to hurt consumer demand. Nvidia retains its fundamental advantages, with its graphics processors still powering the generative AI frenzy. “I don’t see any meaningful distinction. Nvidia likely to be a significant participant in whatever happens going forward,” said Benjamin Hall, vice-president, alpha research at Segal Marco Advisors.

AI enthusiasm is also spreading to other corners of the technology sector. Memory chipmakers have emerged as major winners this year, highlighted by Micron crossing a $1 trillion market value in May as investors recognized the critical role of memory in AI infrastructure. South Korea’s SK Hynix also listed on the Nasdaq earlier this month.

This diversification is altering the makeup of the AI trade. “The new entrants to the market could spread out the focus away from the pure Magnificent Seven names into a wider number of names,” Hall said.