Target SVP says its real AI moat isn't the models — it's everything built around them

Target SVP Siobhán Mc Feeney says the AI models her company runs aren't what gives Target its edge — everything built around them is. "There's a lot in it. That to us is the moat," Mc Feeney said at VB Transform 2026 . "The models are great, and they're important. They're just not sufficient to be the competitive advantage." That discipline shows up early in how Target decides whether to build an agent at all. Mc Feeney was blunt, even "controversial" by her own admission, about the current AI moment: every enterprise wants AI agents, but not e