US holiday online sales to grow 6.7% as discounts attract shoppers, Adobe Analytics forecasts
Sept 28 : US online sales will likely grow 6.7 per cent this holiday season, nearly the same pace as last year, as promotions attract deal-seeking shoppers, Adobe Analytics forecast on Monday.
Higher household costs are turning shoppers more selective and value-seeking. Retailers, including Walmart, Kohl's and American Eagle, have raised concerns on consumers' spending capacity ahead of the key shopping period that drives end-of-year sales.
- Online November-December sales to grow to $275.1 billion from $257.8 billion a year earlier, Adobe Analytics forecast
- Discounts are expected to peak at 30 per cent on Cyber Monday, with the deepest markdowns for electronics and computers; Black Friday is likely to offer the best deals on TVs, toys, apparel, appliances and furniture
CNA Games Guess Word Crack the word, one row at a time Buzzword Create words using the given letters Mini Sudoku Tiny puzzle, mighty brain teaser Mini Crossword Small grid, big challenge Word Search Spot as many words as you can Show More Show Less • Cyber Monday likely to draw in the biggest spending at $15 billion, a 6.2 per cent increase after last year's 7.1 per cent • Black Friday online sales seen rising 9.2 per cent to $12.9 billion, after last year's 9.1 per cent jump; Forecast for Thanksgiving online sales rise is 8.5 per cent, up from 5.3 per cent a year ago • Adobe’s forecast is based on over 1 trillion visits to US retail sites, 100 million SKUs, and 18 product categories
- Cyber Monday likely to draw in the biggest spending at $15 billion, a 6.2 per cent increase after last year's 7.1 per cent
- Black Friday online sales seen rising 9.2 per cent to $12.9 billion, after last year's 9.1 per cent jump; Forecast for Thanksgiving online sales rise is 8.5 per cent, up from 5.3 per cent a year ago
- Adobe’s forecast is based on over 1 trillion visits to US retail sites, 100 million SKUs, and 18 product categories
Our chief editor shares analysis and picks of the week's biggest news every Saturday.
Get our pick of top stories and thought-provoking articles in your inbox
Stay updated with notifications for breaking news and our best stories
Join our channel for the top reads for the day on your preferred chat app
