Trump Media to sell fast Truth Social data to Wall Street
Trump Media is launching a paid data feed offering Wall Street the fastest access to market-moving policy posts, marking a crucial test of the unprofitable company's ability to generate recurring revenue.
Trump Media & Technology Group will begin selling a data feed offering the fastest access to Truth Social posts for financial firms starting Aug. 1. The service, dubbed Truth API, is designed to deliver instant updates from high-ranking accounts to traders looking for an immediate edge on market-moving information.
The product directly monetizes the platform's unique position in the global financial system. Former President Donald Trump frequently uses Truth Social to announce tariffs, criticize the Federal Reserve, and outline policy decisions. His posts routinely trigger immediate volatility in equities, oil, and other asset classes, creating a premium demand for speed among algorithmic traders and hedge funds.
"Markets already move on Truth Social posts," interim Chief Executive Kevin McGurn said in a statement. "As adoption grows, we expect Truth API to become a meaningful, ongoing source of revenue for the company, creating lasting value for shareholders."
The launch also serves as an enforcement mechanism against unauthorized data extraction. Trump Media stated that some firms have been accessing its data without permission for months. By blocking those unofficial methods, the company aims to force Wall Street onto its official, paid infrastructure.
For investors, the initiative represents the first major strategic push under McGurn, who took over in April following the departure of former CEO Devin Nunes. Donald Trump Jr. and various Cabinet members also maintain active accounts on the platform, broadening the scope of its political intelligence value.
However, the new subscription service faces a steep climb to alter the company's financial trajectory. Trump Media remains unprofitable, reporting roughly $3.7 million in revenue against a net loss exceeding $700 million last year. The stock market has reflected those underlying fundamentals, with shares recently trading at $8.85, representing a roughly 70% decline since Trump took office for his second term.
While the platform boasts nearly 13 million followers for its primary user, its overall scale limits its broader advertising appeal. Truth Social counts an estimated 6.3 million monthly active users, trailing far behind larger social media competitors. Still, research from Pew indicates that 55% of its users rely on the platform for regular news consumption. Trump retains a roughly 41% stake in the business through a revocable trust managed by his children, meaning the success of this data model has direct implications for his own wealth.
