Thursday, 27 August 2026 · World
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EUROS The World Financial Report
Nº 47 Thursday, 27 August 2026 · World Edition
LATEST
Tech & AI

Salesforce shares surge as Benioff dismisses AI threat to SaaS model

EUROS Newsroom · 1h ago · 1 min read
Salesforce shares surge as Benioff dismisses AI threat to SaaS model

Salesforce shares jumped more than 12 percent following robust earnings and guidance, signaling to investors that artificial intelligence is driving demand for customer relationship management software rather than replacing it.

Salesforce shares surged more than 12 percent after the enterprise software giant reported a strong quarter and issued better-than-expected guidance. The rally significantly offsets a 22 percent year-to-date decline the stock had suffered through Wednesday’s close.

Chief Executive Marc Benioff used the momentum to dismiss market anxieties about a software extinction event. Telling Jim Cramer on CNBC's "Mad Money" that the "SaaSpocalypse narrative has been such nonsense," he emphasized that "frontier models depend on CRM. They don't replace it."

The company’s latest results suggest artificial intelligence is strengthening, not cannibalizing, traditional software-as-a-service revenue. Benioff noted that nine of the 10 leading artificial intelligence companies currently use Salesforce and its workplace messaging service, Slack.

Furthermore, spending on these platforms by top AI firms has surged 435 percent compared to a year ago. This directly counters earlier Wall Street fears that advanced AI would allow businesses to operate with fewer software subscriptions or build their own internal tools.

To illustrate this symbiotic relationship, Salesforce unveiled "Claudeforce" on Wednesday, expanding its partnership with Anthropic. The new plugin enables sales professionals to utilize Anthropic’s Claude model to access customer data stored within Salesforce, compose emails, and update records seamlessly.

Rather than viewing large language models as competitors, Salesforce is positioning its infrastructure as the necessary foundation for AI agents. "Salesforce is first and foremost in the data business," Benioff said, adding that "these AI models need this level of intelligence, security and controls for users."

For investors and market professionals, the earnings beat and strategic clarity offer a framework to reassess the broader enterprise software sector. If AI adoption accelerates the need for structured, secure data environments, established CRM providers may hold a durable competitive advantage over standalone AI startups.