Wednesday, 26 August 2026 · World
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EUROS The World Financial Report
Nº 46 Wednesday, 26 August 2026 · World Edition
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Nike brought back a 32-year veteran to save the $60B brand. Its turnaround is still a ‘long, hard slog’

fm-term-meta-233910339-mutual-fund | FORTUNE · 1h ago
Nike brought back a 32-year veteran to save the $60B brand. Its turnaround is still a ‘long, hard slog’

CEO Elliott Hill has started fixing Nike’s business. Winning back the consumers and cultural cachet it lost could be much harder.

Read the full story at fm-term-meta-233910339-mutual-fund | FORTUNE →