Tuesday, 25 August 2026 · World
USD/EUR 0.8572 USD/GBP 0.7335 USD/JPY 159.1 USD/CNY 6.739 All rates →
RSS
EUROS The World Financial Report
Nº 45 Tuesday, 25 August 2026 · World Edition
LATEST
Front Page

Lego sales rise as World Cup and F1 ranges prove to be winners

Business | The Guardian · 1h ago
Lego sales rise as World Cup and F1 ranges prove to be winners

Danish toymaker also scores success with KPop Demon Hunters, Star Wars and botanicals products Business live – latest updates Lego sales have risen by more than a fifth as tie-ups with the football World Cup, Formula One and the hit film KPop Demon Hunters as well as its flower-based and Star Wars kits drive demand. The Danish toymaker said its revenues increased by 21% to 41.9bn Danish kroner (£4.8bn) in the first six months of 2026, driven by strong growth in the Americas, Europe and the Asia Pacific regions. Sales by its clients to consumers rose by 22%. Continue reading...

Read the full story at Business | The Guardian →