Houston TX Hot Chicken Names Ashley Prokos Senior Director of Franchise Sales
Houston TX Hot Chicken (HHC), the fast-growing restaurant brand known for dishing up craveable fried chicken sandwiches and tenders, as well as the world's hottest chicken, today announced the appointment of Ashley Prokos as Senior Director of Franchise Sales.
Founded in 2021 by Edmond Barseghian, HHC has grown into one of the fastest-growing hot chicken concepts in the country, with locations across Arizona, California, Nevada, Washington, Texas, Utah, Idaho, Michigan, and Ohio and a fanbase of nearly 400,000 social media followers. The brand has sold more than 100 franchise units nationwide and, earlier this year, announced its first international expansion through an exclusive franchise agreement with PizzaExpress to bring HHC to the UK. HHC's growth is backed by Savory Fund , a Utah-based private equity firm with over $750 million in assets under management that entered into a strategic growth partnership with HHC in 2023.
In her new role, Prokos will lead HHC's franchise sales strategy, overseeing the identification, recruitment and cultivation of high-value franchise partners to fuel the brand's next phase of growth both domestically and abroad.
"My focus is on finding the right franchise partners for the right markets, operators who share our passion for the brand, know their communities intimately, and have the operational discipline to steward HHC with genuine local care as we scale," Prokos said. "This strategic approach will open restaurants faster, drive long-term success, and strengthen the brand for the future. I couldn't be more excited to help write this next chapter."
Prokos brings more than a decade of franchise development experience to HHC, with a track record of helping brands hit record-setting growth. Most recently at GoTo Foods, she built a reputation for consistently exceeding franchise sales goals and for a relationship-first approach that keeps deals, and partnerships, built to last. Prior to GoTo Foods, she spent nearly a decade with Jimmy John's Franchise, holding progressive roles across franchise marketing, operations, sponsorships and special projects, giving her a ground-level understanding of what it takes to open, operate and grow a restaurant brand. She holds a Bachelor of Science degree from the University of Illinois at Urbana-Champaign and is an active member of Women in Franchising and the Women's Foodservice Forum.
"Ashley's track record of building trusted relationships and identifying high-impact growth opportunities makes her exactly the right leader to guide our franchise sales strategy," said Brian Simowitz, President of Houston TX Hot Chicken. "As we scale across the U.S. and take HHC international, having someone with her experience and instincts in this seat gives us real confidence in what's next."
HHC continues to capture attention with its craveable menu, electric brand energy, loyal following, and best-in-class support for franchise partners. Known for its hot chicken sandwiches, tenders, waffles, nuggets, loaded fries and famous house sauce, the brand offers heat levels ranging from "No Spice" to the waiver-required "Houston, We Have a Problem!," a 2 million Scoville unit experience that has become a viral phenomenon at every market entry.
For more information on franchise opportunities with Houston TX Hot Chicken, visit hhc.ooo/franchise.
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