Why AI-driven purchase intent so rarely becomes a completed sale

Presented by Rezolve Ai When an AI assistant recommends a product or brand, it generates something valuable: a purchase-ready consumer with high intent and low friction in their decision. That consumer has already compared options, asked follow-up questions, and arrived at a conclusion. They want to buy. What they encounter next is a commerce infrastructure that was not designed for them. The gap between recommendation and purchase The typical enterprise commerce stack was built for a specific model: a consumer who arrives at a brand's website through search or a direct link, navigates pr