Tuesday, 11 August 2026 · World
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EUROS The World Financial Report
Nº 31 Tuesday, 11 August 2026 · World Edition
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Deals & M&A

Your AI agent may be ready. Your sales motion probably isn’t.

VentureBeat · 1h ago
Your AI agent may be ready. Your sales motion probably isn’t.

Presented by Salesforce Interested buyers don't generate revenue. Live customers do. That's the lesson I keep drawing from watching hundreds of ISV partnerships navigate the agent economy over the last 18 months. The companies pulling ahead aren't winning on features. They're winning because customers can move from discovery to live deployment in hours, while competitors are still negotiating contracts, clearing tax reviews, and waiting on provisioning. That gap between a buyer who says “yes” and a customer who is actually using the product is where too many deals lose mome

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