Monday, 10 August 2026 · World
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Nº 30 Monday, 10 August 2026 · World Edition
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Lululemon rival Alo Yoga enters China market with online store on Alibaba’s Tmall

Business - South China Morning Post · 1h ago · 🇨🇳 China
Lululemon rival Alo Yoga enters China market with online store on Alibaba’s Tmall

Los Angeles-based yoga apparel brand Alo Yoga, a rival of Lululemon, will open its first online flagship store on Alibaba Group Holding’s e-commerce platform Tmall on Wednesday, ahead of launching bricks-and-mortar stores in China. The move comes as China’s premium “athleisure” market grows increasingly competitive, with emerging yoga brands and domestic sportswear makers targeting similar consumer groups. Alo is among a group of niche foreign brands – including American fast-food chain Church’s...

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