DFI navigates ‘hardest’ market China as 7-Eleven stores profit despite online price wars
For international retailers like DFI Retail Group, which operates 7-Eleven and Maxim’s in 12 global markets, mainland China is a tough market to crack given its “unsustainable” online subsidies, according to an executive. “I think customers in China still have a very value-focused, careful use of their money [approach], and they still have a little bit of an unrealistic view as to what pricing should be,” said Scott Price, chief executive of the Asian retail giant, in a recent interview. “I...
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