The profit motive has strangled sports. Now Fifa is putting soccer up for sale | Dave Schilling

Gianni Infantino’s plan for a Fifa subsidiary is odious – but it’s hard to feel surprised Just when you thought global soccer couldn’t get more odiously capitalistic, Gianni Infantino said: “Hold my beer” (as long as that beer you’re holding is a Michelob Ultra, one of the official sponsors of the 2026 World Cup ). The World Cup, one of the largest and most prestigious sporting competitions on the planet, is for sale. Infantino, the president of the soccer governing body Fifa, is the architect of a plan to sell up to 20% of a new subsidiary that would administer tournaments such as the World C