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Front Page

An AI overhaul at Macy's is fueling the 168-year-old retailer's turnaround

fm-term-meta-233910339-mutual-fund | FORTUNE · 02 Jun 2026

An AI overhaul at Macy's is fueling the 168-year-old retailer's turnaround

From a virtual try-on assistant that quintuples spending per session to machine learning tools that forecast demand and train managers, Macy's is deploying AI across its entire business

Read the full story at fm-term-meta-233910339-mutual-fund | FORTUNE →

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