Tuesday, 28 July 2026 · World
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EUROS The World Financial Report
Nº 17 Tuesday, 28 July 2026 · World Edition
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Cottage pie and glass of red, anyone? Britons shun salad despite heat in ‘reverse comfort eating’

Business | The Guardian · 6h ago · 🇿🇦 South Africa
Cottage pie and glass of red, anyone? Britons shun salad despite heat in ‘reverse comfort eating’

Nostalgic foods like toad-in-the-hole also in demand at Waitrose as people pivot towards familiarity amid climatic and political upheaval Forget a crisp salad and glass of chilled rosé. Enervated Britons are seemingly more likely to crave a rich cottage pie and a robust red in heatwaves. In a trend termed “reverse comfort eating”, Waitrose’s cottage pie sales have soared 110% in the last month and South African red wine is up 68% compared with the same period last year. The surprise spike in demand for winter comfort foods also includes retro chicken, bacon and leek pie (up 41%), chicken korma

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