OpenAI expands ChatGPT Ads to 26 new countries as diversification push accelerates
OpenAI is rolling out ChatGPT Ads in 26 new countries as it works to expand its advertising business
Wednesday's announced expansion brings ChatGPT Ads to a total of 89 countries worldwide, OpenAI said. The company began testing ads in the U.S. in February, a decision that was ridiculed by chief rival Anthropic . Anthropic made OpenAI's ads push the focus of its first Super Bowl campaign and pledged to keep its competing chatbot, Claude, ad free.
Both OpenAI and Anthropic are gearing up for what are widely expected to be blockbuster initial public offerings , though they have not publicly disclosed when they plan to debut. OpenAI executives have signaled that they are eyeing a 2027 listing , while Anthropic's leaders have been actively meeting with prospective investors in recent weeks.
OpenAI said it plans to continue developing additional ChatGPT Ads formats, measurement capabilities and buying options during its next phase of growth. The company is also looking at new ways for businesses to natively interact with ChatGPT consumers.
"As more people turn to ChatGPT to explore needs, evaluate options, and make decisions, we see an opportunity to help them discover products and services, and to help businesses of every size grow and thrive," OpenAI said.
