Tuesday, 21 July 2026 · World
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EUROS The World Financial Report
Nº 10 Tuesday, 21 July 2026 · World Edition
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How Nestlé turned a chocolate heist into a masterclass in brand building

fm-term-meta-233910339-mutual-fund | FORTUNE · 17h ago
How Nestlé turned a chocolate heist into a masterclass in brand building

When thieves made off with a truckload of KitKats, Nestlé's marketing team decided the best crisis response was to make a joke of it—it’s European marketing head explains how it pulled off the feat.

Read the full story at fm-term-meta-233910339-mutual-fund | FORTUNE →